Media Research and Monitoring

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Media Research and Monitoring

Today, people easily gather and exchange information, share views and comment about their experiences. Knowing what media, investors, consumers and competitors are saying about your brand online is critical in a new media age where information – both positive and negative – travels around the World Wide Web in real-time. Companies no longer have to rely on sample surveys, but due to the emergence of social media.

Companies no longer have to rely on sample surveys, but due to the emergence of social media, they have millions of consumer comments at their fingertips. Social media research can provide new insight into these wider opinions, conversations and a level of honesty and transparency. Social media research and monitoring provides the opportunity to compliment your brand by gathering new and unseen information for the first time.

Envistream’s media research solution provides opportunity to collect information from a number of different data sources and platforms. You can learn what factors customers use to determine value and what they speak about an organizations services or brand. Our media research enables a focused approach towards collecting data on the most important issues.

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Companies no longer have to rely on sample surveys, but due to the emergence of social media, they have millions of consumer comments at their fingertips. Social media research can provide new insight into these wider opinions, conversations and a level of honesty and transparency. Social media research and monitoring provides the opportunity to compliment your brand by gathering new and unseen information for the first time.

Envistream’s media research solution provides opportunity to collect information from a number of different data sources and platforms. You can learn what factors customers use to determine value and what they speak about an organizations services or brand. Our media research enables a focused approach towards collecting data on the most important issues.

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Why you might be doing market research?

To understand how visible your brand is in comparison to your competitors.
What are your customers saying about you?
What your customers like and dislike about your brand/products.

Benefits

Envistream brings together a proprietary research approach combining researching, monitoring and then tracking the information by setting up watch codes and fast alerts to bring out the best from all social media channels
Our Media research and insights are used by brand managers, Competitive Intelligence professionals, advertising, PR and digital marketing agencies to execute learning from E-media.
We understand brand sentiments using professional Media Monitoring tools and customize the strategy to manage your online reputation
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Our media monitoring services include:

Daily media monitoring
Daily media round up
Round-the-clock monitoring
Event monitoring
Crisis monitoring

Benefits of Outsourcing Social Media Research:

Identify problems and suggesting remedies
Track your movements and redirect based on signals
Realign your brand management strategy through a new set of metrics
Respect and listen to your customers voices
Identify Brand Advocates
Explore and make the best of new opportunities
Track and monitor Competitor movements
Manage your reputation
Facilitates your prospecting initiatives
Improve customer service
Maximize your ROI
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